Does your business need mobile application development?

The relationship between technology and business is paradoxical. The nature of technology is ever-changing and business growth needs to be constant. To run a successful business one need to find a way to harmonize these two variables.

Do you remember the time when we used to play “Snake” on an old Nokia 3310? Today we have games that have a size around 1 GB and console-like graphics. Not only games but there are now so may applications assisting us with our health, our cars, our appliances etc. Mobile app development companies are making amazing apps for their users making app development one of the most fiercely growing technologies.

Starting with a game like “Snake” on a normal phone, apps are now becoming one of the most scalable business growth options and this is facilitated by the good quality of smartphones available in the market today.

The magnitude of business doesn’t matter when it comes to not having an online presence. However, gone are the days when only a website would suffice. But nowadays it is always advised to have an app for your business accompanied by with a website. The app is not necessary and depends on business to business. For example, a rice mill owner will see no point in having an app.

So begs the question, which businesses are advised to have an app for them. If your business goals have the following pointer in common then you will surely require a mobile app and if you do not have an inhouse development team then perhaps hire a mobile app development company.

Notifications

Mobiles phones are what everyone keeps close to themselves as everything is done on it. If your business is such that you need to be in touch with your customer base then a mobile app for your business is a suitable solution. You can keep your customers informed via push notification, messages or interactive in-app pop-up messages.

According to the Gallup Survey, which said that 52% of the smartphone users check their devices a few times or even more in an hour. If your customer base happens to be the youth, then mobile app development is highly recommended.

As Pew Research Center clearly describes that 90% of the smartphone users between the age of 18–29 use their phone to avoid boredom.

Customer Retention

Customers are who actually run your business. Your business is subject to what your clients like and what they don’t. A mobile app could be a valid tool to retain your customers or serve them properly 24x7. The future has an inclination towards mobile apps as a study by KPCB clearly displays that 90% of user activity with mobile phones happen over applications

Branding

Marketing and branding go hand in hand when it comes to branding of your business. So, does your business need branding? If the answer is yes then mobile app development is the perfect platform to let your brand shine. A beautifully designed mobile app will give you a platform to display your products or services, serve your customers and keep them informed.

Customer Insight

A mobile app is a great tool to get your customer insight. You can analyse what your customers want and need. It is also a tool for customers can reach out to your business, give feedback to what they like and what they don’t and what they would like to change or simplify. Collecting customer data from a mobile application can reveal promising demographics segments, an area that shows promise and most importantly customer requirements.

Brand Loyalty

If brand loyalty is your concern then you should consider a mobile app for your business to cultivate loyalty amongst your customers and hence increase the addition and retention of customers.

ROI

Mobile apps are also a great tool to maximize your ROI. We all know the effort, time and money that goes into establishing a business. For example, you can forecast revenue generation from mobile apps and you would be able to compare the same with your original investment at the same time.

Conclusion

Nowadays many companies have apps but not many are successful. Those apps that are famous the users are those which are user friendly, easy to use and can be personalized according to the user. It makes your customers feel special and they are more likely to use your product and service.

Hope I have done justice and answered the question “does your business need a mobile application development?”

Once you have decided to go ahead with mobile app development, you would be required to hire a mobile application development company, who can fulfil your requirements.